Start selling
Explore eventsPricingHow it worksFind my ticketsFor organisersHelpLog inStart selling

The future of ticketing

Sell more tickets.
Keep more revenue.

Built by promoters, for promoters. Turn more clicks into customers with effortless checkout, smarter marketing and transparent fees.

Start sellingSee how MOO works
  • Card payments by Stripe
  • Every fee shown up front
  • No account needed to buy

Buying tickets? Explore events · Find my tickets

The MOO cow in orange sunglasses and an event lanyard, beside a phone showing a MOO event page with a Get Tickets button.

Why promoters choose MOO

Ticketing
made simple.

Ticketing that works as hard as your marketing — from the first ad click to the last scan at the door.

Turn more clicks into customers.

  • Know where every sale comes from

    Each order keeps the campaign and link that brought the buyer, so you can see which posts and ads actually sell.

  • Meta tracking, done properly

    Pixel and Conversions API with consent first, so your ads learn from real purchases.

  • A checkout made for phones

    One page, no account to create, tickets held while your buyer pays.

Sales by source in the MOO dashboard: checkouts, orders, conversion and net sales from direct, Meta and email visitors, then by campaign.

Transparent pricing

Keep more
profit.

See what a sale costs before you sell. Absorb MOO’s fee, or pass it to buyers as a booking fee inside every price — your call, event by event.

Full pricing and who pays what

During the private beta MOO’s fee is agreed with each organiser — enter the fee you were quoted.

Estimated MOO fees
—
Estimated revenue retained
Add MOO’s fee to see this

You absorb MOO’s fee; buyers pay the ticket price. MOO’s fee only: Stripe card processing is charged separately and isn’t included. A hypothetical illustration.

Detailed comparison fee settings, another provider, graph and table
Fee settings
Compare with another provider (optional — your numbers)

Enter the fee from the provider’s own price list, treated the same way as MOO’s.

Gross ticket sales
£6,000.00
You keep with the other provider
—
Difference with MOO
—
What you keep at different sales volumes (hypothetical illustration)
£0.00£3k£6k£9k£12k0120240360480600
  • Gross ticket sales
Estimated amount kept by tickets sold
Tickets soldGrossWith MOOWith the other provider
0£0.00——
120£2,400.00——
240£4,800.00——
360£7,200.00——
480£9,600.00——
600£12,000.00——

A hypothetical illustration, not a forecast or a record of results. Card processing is charged by Stripe and isn’t included — check whether another provider’s fee includes it. VAT is shown only where MOO’s plan adds it. Passing the fee to buyers raises what they pay; it doesn’t change the fee.

Your numbers

Understand your
finances.

Every sale, refund, fee and cost in one place — for each event and across your business.

  1. 01

    Sales as they happen

    Your Command Centre shows today’s sales, a 28-day trend and how each event is pacing against its capacity.

  2. 02

    Costs and break-even

    Add artist, venue, production and advertising costs to an event and see its contribution and break-even point.

  3. 03

    Ready for your accountant

    Gross sales, booking fees, refunds, MOO’s fee and payment processing, event by event — and every event’s money as a CSV.

Questions

Good to know

More answers in Help.

How much does MOO cost?

MOO’s fees are on Pricing — during the private beta they’re agreed with each organiser, and you see exactly what you’ll pay before you sell. Free tickets cost nothing.

Who pays the booking fee?

You decide, event by event: pass it on to buyers as a booking fee shown inside every price, or absorb it yourself.

How do I get paid?

Card payments are taken securely by Stripe. During the private beta, when and how you’re paid is agreed with you before you sell, and Finance shows what reaches you, event by event.

Do buyers need an account?

No. They choose their tickets, pay, and the tickets arrive by email and on their order page.

Can I see which ads sell my tickets?

Yes. Every order keeps the campaign link that brought the buyer (UTM tags and Meta or Google click ids), and Reporting shows sales by source.

Switch easily.

No monthly fee to start. Set up your next event in minutes — talk to us and we’ll help you move it over.

Start selling with MOOExplore pricing